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1953 Mercury Customline Series
Station Wagon
Standard Specifications
  Show Summary  
Original Base Price $2,570.00
No. Produced 7,719
Body Maker Mercury
No. Doors 4
Passengers
Model Number 79B
Weight 3,795lbs
Wheelbase 118 inches
Length 202 13/64 inches
Width 74 inches
Height 62 13/16 inches
Front Tread 58 inches
Rear Tread 56 inches
Type V8, L-head
Displacement 255.4 cu. in.
Cylinders 8
Bore & Stroke 3 3/16 & 4 inches
Compression Ratio-Std 7.2 to 1
Compression Ratio-Opt Not applicable
Brake Horsepower 125@3800
Rated Horsepower 32.5
Torque 218@1950
Main Bearings 3
Valve Lifters Mechanical
Block Material
Engine Numbers Starting 53ME10001
Engine No. Location On right front door hinge post below upper hinge opening.
Lubrication Pressure to all bearings excluding wrist pin
Type Dual downdraft
Make Holley
Type Helical
Drive Rear wheel drive
No. Of Gears 3
Gear Ratios
1st 2.78 to 1
2nd 1.61 to 1
3rd 1 to 1
4th Not applicable
5th Not applicable
Reverse 3.64 to 1
Single plate dry disc
Clutch Size 10 inches
Semifloating
Hypoid
Differential Ratio 3.90 to 1
Front Independent coil springs
Rear Longitudinal leaf spring
Worm & roller
Service 4 wheel hydraulic drum
Front Size 11 inches
Rear Size 11 inches
Emergency Rear service brakes
Size 11 inches
Exhaust System
Ignition System Distributor and coil
Battery 6 volt storage battery
Cooling System Centrifugal water pump
Radiator Fin and tube
Fuel Type Regular
Mileage
Wheel Type
Wheel Mfr
Wheel Size
Tire Type
Tire Size 7.1 x 15
Spare Location Trunk
Fuel 19 Gallons
Oil 4 Quarts
Transmission 3 Pints
Cooling System 21.5 Quarts
Rear Differential 3.5 Pints
Front Differential Not applicable
Transfer Case Not applicable
Not Rated
VIN/Serial no. See Additional Information
VIN Description
VIN Location On the right hand door hinge post.
General VIN Decoder

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Additional Information
Serial Nos.: 53WA10001M to 53WA45383M, 53ME10001M & up, 53LA10001M to 53LA50946M, 53SL10001M to 53SL14285M

1953 Mercury Sales ManualDetroit Public Library (Nat'l Auto. Hist. Collctn)
5201 Woodward
Detroit MI 48202
(313) 833-1456
www.detroit.lib.mi.us/nahc/index.htm
Serial No. Book for US Cars 1900-1975 G. BrighamHorseless Carriage Foundation
8186 Center St. Suite F P.O. Box 4119
La Mesa CA 91944-4119
(619) 464-0301
www.hcfi.org
Motor Age December 1952Horseless Carriage Foundation
Motor Age March 1953Horseless Carriage Foundation
Motor Age June 1953Detroit Public Library (Nat'l Auto. Hist. Collctn)
Paint Type Lacquer or Enamel
Colors Hillcrest Green
Pinehurst Green
Yosemite Yellow
Superior Blue Metallic
Brentwood Brown Metallic
Tahiti Tan
Sherwood Green Metallic
Banff Blue
Village Green Metallic
Bittersweet
Beechwood Brown Metallic
Siren Red
Mohawk Maroon Metallic
Glenwood Gray
Ashville Green
Academy Blue
All colors may not be available in all models.
Two Tone Colors Available
Standard/Optional Equipment
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